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Showing posts from March, 2018

Music Video Analysis

Spice Girls - Wannabe This particular music video seems to have a looser narrative with not much clarity, however, we suspect that the members of the famous 90s pop girl group have crashed a posh dinner party.  Goodwin's theory of a good narrative and performance can have the outcome of an interesting music video. Here this can be seen as the five girls perform a dance routine which would have been conventionalised for any girl band music video. Another of Goodwin's theory is the idea of the 'Star Image' which is the idea that a pop star or anyone has to have a certain characteristic or persona which can allow their viewers/ audience identify who they are. By doing this they are becoming a "star" which is what record companies would want and the personas can also appeal to the audience. This theory can be very applicable not only to this music video but the Spice Girls in general, as each member has is given a particular "title" as such and follows